绿萝算法下的软文该何去何从?

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owen1460 发表于 2017-5-26 16:16:35 | 显示全部楼层 |阅读模式 打印 上一主题 下一主题
  7月百度更新了绿萝算法,再次的升级算法,打击广告性的软文,以及惩罚软文发布站点。搜索引擎的算法越来越严格,,软文充当着外链的唯一出路时,再一次遭受打击,在搜索引擎的一步步更新下,打击外链下,软文外链要如何的去策划运营?又如何能达到我们想要的效果?
  抓住时机
  此次的更新主要打击的对象是明显性的广告系的软文,并不是软文外链。高质量的原创软文不在打击的范围。可以看的出来,软文运营想要达到成功,达到效果,抓住时机最重要,就像此次算法已更新,可以看出大家都有自己的想法,在A5上也可以看到很多关于算法更新的文章。用户永远对新鲜的内容感兴趣。当我们在对的时机,推出自己的品牌,才能达到最大的效果。关注的用户自然也就多了。
  做到软而不软
  软文顾名思义就是软性的广告营销,区别硬性广告的强制广告,想要软文营销真正的起到作用。就要把软文做到极致,让用户看完,能无意识的去搜索相关的产品品牌,随着互联网的壮大,很多的软文做成了拿来主义,贴上自己的网址,这些软文运营的策略已经远离了软文的范围,已经不被能称之为是软文营销。同时用户也不会被这样的广告勾起欲望,蜘蛛也会反感。所以,软文运营要把内容做到真正的软,百度官方要打击的也不是真正软性的广告。
  找对媒体平台
  从此次的更新,可以看出,能够进入百度的新闻源媒体,在软文营销的权重上还是很高的,高的权重更加能够得带蜘蛛的青睐,也更加的能获得用户群体。如果文章能够在大型的新闻媒体发表,搜索引擎给予的权重是很高的。用户看到的在潜意识中信誉度比普通的高,根据文章的性质不同,选择合适的媒体频道也相应的不同,很多的企业只是一味的选个平台发布,IT行业的发布到财经行业频道,看似都是新闻平台,权重都是一样的存在,但是对潜在的用户来说,并没有良好的体验,进站的流量转化率也会很低,不能针对性的获取到网站的潜在客户。
  不管搜索引擎算法如何变化,对真正意义上的高质量的软文外链是不会给予打击的,互联网行业需要高质量的品牌营销。
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绿萝算法下的软文该何去何从?,三色源码网
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