网站优化过程中根据用户需求提升百度排名

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nycsc 发表于 2017-5-30 20:16:17 | 显示全部楼层 |阅读模式 打印 上一主题 下一主题
  众所周知,网站优化过程中尤其是2014年百度算法的不断升级,对于用户需求的要求已经今非昔比,作为站长,我们应该通过哪些细节去探寻和把握搜索引擎优化过程中的用户需求呢?笔者认为用户需求分为很多种,比如图片需求,信息需求,视频需求等等,今天笔者主要和大家谈到的是影响网站优化过程中百度排名的几个关键用户需求,好,闲话短续进入今天主题。
  第一,网站在值在于不断完善和满足用户需求。首先,笔者通过第一点和大家详细分析下,网站优化过程中我们为什么要把握用户需求,用户需求对于网站的价值和意义表现在哪些方面,其实用户需求的变化我们是可以通过搜索主关键词分析,首页不同的url地址连接的信息就可以很好的体现出来,2012年之前,用户需求其实没有现在这样对于网站排名影响明显,那个时候因为互联网信息本身就比较匮乏,常常只要网站发布一些文章在加上高权重外链网站排名就上来了,但是过来人都知道2014年几次百度算法的升级,现在网站要想获得百度推荐仅仅是内容和外链已经完全不能满足百度对于网站质量的要求了,通过百度搜索引擎质量白皮书我们不难发现,用户体验和用户需求是百度优化最基本的核心关键点,这个时候我们要通过首页分析竞争对手网站,分析首页哪些信息都占有者非常醒目的位置,然后在通过完善和调整自己网站细节具体来完善网站建站和用户体验。
  第二,网站频道分类通过用户需求去布置长尾词。一个网站栏目或者频道的构建一定不是任凭主管臆断随意进行的,而是必须精心的去分析和布局,但是互联网很多东西我们不能只看表面现象,就以网站栏目和频道布局为例子,我们必须挖掘用户需求去分析真正用户关注的点有哪些,这个时候我们可以借助百度站长工具,分析主关键词和相关关键词,分析百度相关搜索,百度搜索框的下拉列表,看看哪些长尾词是大家经常搜索的,把这些长尾关键词合理的布置在网站频道栏目之中, 这样优化有价值的长尾词就显得非常轻而易举了,除了以上一些方式我们可以使用追词工具,通过各类站长工具或者竞争对手网站进行挖掘,不要遗漏任何有价值的长尾词,因为频道权重非常之高,布局高质量的副主关键词和长尾词可以大大缩短我们这些中等词的优化时间。
  第三,通过满足用户问答的行为去为网站带来流量。很多时候用户需求是不断变化的,通过工具和百度相关产品我们可以分析出一个阶段的用户搜索需求,但是对于最近几天甚至最近一周用户新的需求我们往往显得力不从心,这个时候笔者建议,通过分析首页的问答信息满足用户深层次的最新需求,为网站带来优质流量,最近笔者发现搜索热门关键词很多网站都被百度排在了第二页第三页之后了,这个是什么原因,笔者经过深入分析发现,首页出现的都是百度知道类的连接地址,这说明排在后面的企业网站仅仅是为了优化而优化,根本没有考虑用户的需求,没有考虑用户真正关注那些东西,这个时候我们可以在网站中增加一些答疑类的模块,通过满足问答需求来提升网站首页价值,这样才能带动比较有价值的网站流量。因为问答一般是刚性需求,客户搜索这个问题其实就像第一时间找到问题的解决方式,找到答案,如果网站没能在第一时间去满足这些问答需求,网站必然不会被百度推荐到一个理想的位置,这就是为什么一个竞争激烈的行业,首页全是百度自家产品的缘故,因为企业站只是为了营销,挂羊头卖狗肉的这样的企业非常之多,为了优化而优化,试想百度会把你企业推荐到首页吗?百度只在乎用户,只在乎垃圾,从来不在乎任何一个企业网站,除非他真正能获得客户的关注和认可,这就是为什么seowhy将seo这个词做了很多年了毅然屹立不倒的原因,因为seowhy满足了大部分求学者的需求,解决了很多优化人员的问题,这样的站点肯定是会被百度关注和提权的。
  最后,笔者总结一下,网站优化的方式逐步发生着变化,笔者认为以后的网站优化是真正拼实力的时候,之前内容加外链可能网站权重排名就上去了,但是如今真的今非昔比了,只有从策略层面入手,通过不断分析百度首页关键词排名呈现的趋势和特点我们才能真正意义上做好百度优化,获得搜索引擎的认可,网站权重和排名才会真正稳定下来,好,以上就是笔者今天要和大家分析的内容,以上内容来自 西科 http://www.xki.com.cn 原创首发站长网,转载请注明笔者版权信息,谢谢合作。
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